![]() ![]() The fields we’re using will be in the same place for both: There are two main ways for adding metadata to photos in Photo Mechanic: One is the “ Metadata (IPTC) Template” for adding metadata to lots of photos at once, and the “ Metadata (IPTC) Info” pane for editing one photo at a time. One way is to code it into the HTML of whatever page is showing the images, but the much easier way is to tag that information into the image files themselves, and that’s where Photo Mechanic comes in. There are two ways to make this metadata information available for Google so it can show up in a Google Images search. If you are curious about more technical details, Google published this blog: A URL where people can go to license that image.A URL that tells people what rules you’ve set for how the image can be used.If you use Photo Mechanic you probably have at least a passing knowledge of IPTC metadata, because that is a huge part of why Photo Mechanic exists! (Note: We call it “IPTC metadata” because the IPTC is the global organization that helps define the fields and uses of metadata when it comes to sending photography around the web.) In a nutshell, Photo Mechanic has spent 20 years streamlining how people add IPTC metadata to their digital images.īack to Google: a feature will soon go live on Google Images that will show two very important pieces of metadata as links for any photo that shows up in Google Images search results. ![]() Examples include captions, credits, keywords, etc. If you’re new to this, metadata involves all the information about an image that is not the image itself. How is this going to happen? Through metadata of course! So, it’s a big deal that Google will soon be letting folks include actual links to how to license (read: pay money for) your images when they show up in Google Images. Recent stats suggest Google Images accounts for around 22% of all internet searches. Update : This feature is now live on Google Images. Update : Make sure to check the documentation on Metadata in Photo Mechanic for the most current information. ![]()
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